A weekly marketing and advertising newsletter

Every issue is a short, edited digest rather than an automated link dump. It gathers the advertising campaigns and creative work of the week, the design and brand output worth a closer look, and the conversations moving the marketing industry — so you can catch up in one sitting.

• Advertising campaigns and creative work worth noticing
• Design, branding and visual culture picks
• Industry conversations across marketing and advertising
• One email a week, roughly a ten-minute read

Marketers, agency and advertising professionals, creatives, designers, strategists and students who want a curated view of the industry without following dozens of feeds. If you work with brands or campaigns, ICYMI is the weekly catch-up.

Domenico Loperfido is In Case You Missed It's curator, who decided to start this editorial project after more than 10 years of working in the marketing and advertising industry, to share the ideas, campaigns and stories worth noticing every week.

What is ICYMI?

ICYMI (In Case You Missed It) is a weekly editorial newsletter about advertising, marketing, design and creative culture, curated by Domenico Loperfido and published on Substack.

What will I find in each issue?

A filtered selection of the week: advertising campaigns worth noticing, design and creative work, and the industry conversations shaping marketing right now — condensed into a roughly ten-minute read.

How often is the newsletter sent?

Once a week, by email, through Substack.

How much does it cost?

It is free to subscribe, and you can unsubscribe at any time.

Who is it for?

Marketers, advertising and agency people, creatives, designers, strategists and students who want to keep up with the industry without scrolling through everything themselves.